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June 2007 Archives
Shift Happens - Video Speaks for Itself posted by JG on June 6, 2007 @ 11:31 AM
We think this video speaks for itself. Did you know?
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Why not PNG? Is GIF format on the way out? posted by KP on June 18, 2007 @ 12:55 PM
I ran across this article written by Jeff Croft, a designer at The Lawrence Journal-World. Jeff gives a very compelling line of reasoning for the PNG (Portable Network Graphics) format to immediately replace the GIF format. He even provides work-arounds...
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Must Watch MS Surface Videos! posted by KP on June 18, 2007 @ 12:55 PM
These videos are a must watch! See them here. I think we just passed by George Jetson. Consumers now have an entirely new way to get the information they need, turning their everyday tasks into enjoyable and engaging experiences, stated...
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Bluespamming, Bluecasting, Blue-get-off-my-phone! posted by KP on June 26, 2007 @ 9:02 AM
No matter whether you call it Bluecasting or Bluespamming it's not welcome. Or is it? Marketers and advertisers these days are tapping into the "open" Bluetooth market with smart-messages delivered directly to your Bluetooth enabled device. How does it work,...
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Did they sell you a marketing tool? posted by JG on June 28, 2007 @ 4:22 PM
Recently, we were helping a client review a boxed software solution for handling appointment scheduling. Part of what the company selling the software offered in the bundle is ‘marketing tools.’ In the same vein, another client recently purchased large-scale fundraising software – and again, bundled in with the core component, were these ‘marketing tools.’ In fact, the availability of an email marketing component is a significant part of what drove the company’s decision to buy the product. The reasoning: Now we’ll finally be able to do some of our own marketing.
Many companies are lured by the same promise – not realizing that buying an email marketing tool doesn’t make you a competent email marketer, any more than buying a band saw would make you a competent carpenter.
And soon after purchasing this email marketing tool, the problems begin...
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