October 2007 Archives

What is 2.0? posted by DW on October 1, 2007 @ 2:00 PM
That’s the darn thing about evolution. Just when you get used to ten fingers and ten toes, your tail mysteriously disappears.
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Intermission posted by WT on October 3, 2007 @ 5:41 AM
I can't tell you what this is, or what its purpose is, or what technology is behind it, but for a few moments it will revitalize your sense of wonder, and that has to be worth something....
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There are no bad ideas! posted by KP on October 3, 2007 @ 11:41 AM
Most times the marketing and execution are bad, not the idea. Is this true? Always? Maybe not always but I think most times it is. If you believe in your idea don't give up on it. Develop a solid plan,...
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Three Spheres of Web Strategy from a Web Strategist's Point of View posted by KP on October 4, 2007 @ 3:23 PM
Jeremiah Owyang is the Director of Corporate Media Strategy at PodTech.net. In case this company sounds familiar to you it is also the current employer of ex-Microsoft (and still) tech blog evangelist, Robert Scoble. I ran across this article written...
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Local search and mobile search posted by SA on October 5, 2007 @ 12:06 PM
For the past six years we have been watching the local search and mobile search phenomenon increase in use year after year. Every year we find new opportunities for growth and marketing opportunities. We see the information not only in...
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What is 2.0? #2 in a multipart series posted by DW on October 8, 2007 @ 3:49 PM
At Stratum, we believe that you should add 2.0 media to your marketing and advertising mix and moreover, entertain it as a new way of thinking. For simplicity sake, (with respect to Dave Letterman) here are the top ten reasons:...
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Unsolicited Advice to Young Designers posted by WT on October 9, 2007 @ 12:24 PM
If you show up for a job interview lugging one of those faux-leather portfolio cases, that's fine, but if that's all you've got, better turn around. These days it's not enough to have skills. You have to prove to...
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5 Tips for Secure Surfing through Wireless Hotspots posted by KP on October 10, 2007 @ 9:18 AM
Wireless hotspots are changing the way people work. These wireless local area networks (LANs) provide high speed Internet access in public locations, at home and in the office. They require nothing more than a mobile device with an internal or...
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A Small Tour of Stratum's Front Yard posted by WT on October 15, 2007 @ 11:06 AM

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What is 2.0? #3 in a multipart series posted by DW on October 15, 2007 @ 2:45 PM
Business, media, celebrities and advertising campaigns are all using 2.0 tools, getting their content online quickly, easily at low costs. This isn’t something that’s new or cutting edge or “out there”. It’s has been going on now for almost a...
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Do you know who's on your Internet? posted by KP on October 17, 2007 @ 9:09 AM
Laura Foy of Channel 10 recently interviewed a few folks on the street in Any Town, USA to talk Internet. That's right, just to talk Internet. Knowing this was a very small sampling of a possible Internet audience, sometimes we...
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Social Net... Works posted by JG on October 19, 2007 @ 1:01 PM
Unless your audience consists solely of octogenarians without internet access, chances are excellent that at least one of your target markets is visiting social network sites. Will they find you in their daily travels, or will they find your competitors instead?
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Outrunning Our Brains posted by WT on October 23, 2007 @ 2:49 PM
Content, as they say, is king, and it's never been more true.
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What is 2.0? #4 in a series posted by DW on October 23, 2007 @ 4:35 PM
Here’s a list of some social community sites we like: MySpace Still #1 (and the demographic isn't necessarily what you think?) FaceBook Once for students only, increasing in popularity at an amazing rate. Bebo For schools and colleges Yahoo! 360...
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Marketing the Brand Itself posted by KP on October 25, 2007 @ 12:54 PM
I think it's a given to people that know me that I'm a Starbucks (hazel)nut. So I'll use them as an example again in my brand 'point of the day'. What makes Starbucks' brand so powerful? Is it the decor...
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The .com-munity Bubble posted by JG on October 26, 2007 @ 5:46 PM
Unless you're in the full-time business of blogging on MySpace and Twittering - shouldn't we be seeing you soon?
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?4U posted by WT on October 30, 2007 @ 8:15 AM
The user is empowered like never before, and if you want to speak to them, it's no longer enough to stand on the corner with a megaphone.
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