Business & Marketing Archives
Did they sell you a marketing tool? posted by JG on June 28, 2007 @ 4:22 PM
Recently, we were helping a client review a boxed software solution for handling appointment scheduling. Part of what the company selling the software offered in the bundle is ‘marketing tools.’ In the same vein, another client recently purchased large-scale fundraising software – and again, bundled in with the core component, were these ‘marketing tools.’ In fact, the availability of an email marketing component is a significant part of what drove the company’s decision to buy the product. The reasoning: Now we’ll finally be able to do some of our own marketing.
Many companies are lured by the same promise – not realizing that buying an email marketing tool doesn’t make you a competent email marketer, any more than buying a band saw would make you a competent carpenter.
And soon after purchasing this email marketing tool, the problems begin...
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There are no bad ideas! posted by KP on October 3, 2007 @ 11:41 AM
Most times the marketing and execution are bad, not the idea. Is this true? Always? Maybe not always but I think most times it is. If you believe in your idea don't give up on it. Develop a solid plan,...
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Local search and mobile search posted by SA on October 5, 2007 @ 12:06 PM
For the past six years we have been watching the local search and mobile search phenomenon increase in use year after year. Every year we find new opportunities for growth and marketing opportunities. We see the information not only in...
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Marketing the Brand Itself posted by KP on October 25, 2007 @ 12:54 PM
I think it's a given to people that know me that I'm a Starbucks (hazel)nut. So I'll use them as an example again in my brand 'point of the day'. What makes Starbucks' brand so powerful? Is it the decor...
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