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GPS Goes Mainstream
I was listening to a story on NPR not long ago about 2007 being the year of GPS. Seems that GPS gadgets were the hot item for Christmas giving last year. And not for the gadget-lovers; for the everyday joe and his mama.
One of the new add-ons that GPS providers have integrated is tour guides into the devices. These tour guides are audio recordings triggered by a driver passing points on the map then tour guide information plays about the area in relation to the GPS location. Brilliant!
Marketing and advertising initiatives are ideal for these triggers, opt in of course. Does your marketing firm offer you these kinds of aggressive ideas? They should.
Here's the story from NPR.
And here's the audio [4 min 7 sec] from NPR.
GPS Goes Mainstream
posted by KP on January 9, 2008 @ 1:26 PM
Tags: Gadgets, GPS, NPR
Filed under: Technology
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